From what I understand here, it is the company that will be creating the 5000 monthly income. This is an example of a specific measurable goal since the goal of Robert is to make sure that the monthly net income of his company would reach at least 5000. Since he is the boss of his company, this is also probably his personal mission for his company so that he will be motivated to keep on bringing his company to better heights. This will also probably motivate his employees to work harder as well.
