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The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:

Amarket penetration
Bmarket segmentation
Cmarket development
Dmarket research

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C. market development

The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
MARKET DEVELOPMENT

NOT:
A. market penetration
B. market segmentation
D. market research

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