The correct answer is A.
The cell membrane consists of a phospholipid bilayer with embedded proteins. Sometimes molecules are just too big to easily flow across the plasma membrane or dissolve in the water so that they can be filtered through the cell membrane. In these cases , the cells must put out a little energy to help get molecules in and out of the cell.
The proteins embedded in the plasma membrane form channels through which other molecules can pass. Some proteins act as carriers, that is they are 'paid" in energy to let a molecule attach to itself and then transport that molecule inside the cell. This is called active transport.
