The answer to that question is true. Both
John B. Watson and BF Skinner were main contributors in the world of psychology
in a behavioral approach. John B. Watson was the one who created the school of
behaviorism. He studied behaviors and made a lot research on human and animal
behavior and advertising. BF Skinner, on the other hand, was the one who started
reinforcements and conditioning. He believed that behaviours are highly influenced
by the consequences of the act.
