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Focus groups

Aare usually composed of 10 to 15 people as participants
Byield results that are largely dependent on the viewpoint of the researcher
Calways do a good job of representing the broader target market
Dhave a low cost per participant

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FFocus groups are usually composed of 10 to 15 people as participants. They are small groups who are asked to answer a series of questions about a particular product or a service. Focus group participants can be specialists in the field of the product or service that is being surveyed or they can be drawn from a cross-section of the general population. The results from the survey are used to help companies focus on what the areas they need to concentrate on to make the product a success.

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