If the unit selling price is $2.50 and the unit cost is $1.00, what action is need to maintain the gross margin percentage when unit cost increases $0.25?*
In order to keep a constant gross margin percentage, you would need to raise the price of the product to $3.13.
In order to find this you must first calculate out the current gross margin percentage. You can find this using the equation below.
\(\frac{Cost}{Price}\) = Gross Margin
\(\frac{1.00}{2.50}\) = Gross Margin
40% = Gross Margin
Now we need to use the same equation with a new cost to find price.
\(\frac{Cost}{Price}\) = Gross Margin
\(\frac{1.25}{Price}\) = 40%
1.25/.40 = Price
3.13 = Price
Let
G--------> the gross margin percentage
P-------> unit selling price
C------> the unit cost
we know that
The gross margin percentage is equal to
\(G=\frac{C}{P} *100\)
in this problem
P=$@@MATH_TOKEN_1@@
C=$\(1.00\)
so
\(G=\frac{1.00}{2.50} *100\)
\(G=40\)%
If the unit cost increases $@@MATH_TOKEN_5@@
the new unit cost is equal to
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Find the new value of the unit selling price for
C=$\(1.25\)
G=\(40\)%
\(G=\frac{C}{P} *100\\ \\ P=\frac{C}{G} *100\\ \\ P=\frac{1.25}{40} *100\\ \\ P=3.125\)
therefore
the answer is
Increases the unit selling price to $\(3.125\)