Answered

If a consumer hears an advertisement but minutes later cannot remember what was heard, this describes
On the other hand, if a consumer hears an advertisement but is not aware that the advertisement
was heard, this describes
selective exposure; selective comprehension
selective comprehension; selective exposure
O subliminal perception; selective retention
O selective retention; subliminal perception

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Final answer:

The answer explains subliminal perception, selective retention, and selective exposure.


Explanation:

Subliminal perception involves processing information for meaning when the individual is not consciously aware of it. This contrasts with selective retention, which refers to the failure to remember information moments after exposure. Additionally, selective exposure occurs when a consumer hears an advertisement but is not consciously aware of it.


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