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Match the following ethical values described by the American Marketing Association to their definitions:
1. fairness
2. respect
3. transparency
4. citizenship
Explain potential product risks that
could affect customers.
Protect the environment; give back
to the community.
Justly balance the needs of the
buyer with the interests of the seller.
Avoid stereotyping; acknowledge
the human dignity of all stakeholders.

Verified Answer :

GinnyAnswer

Final answer:

Matching ethical values to definitions and explaining potential product risks affecting customers.


Explanation:

Matching Ethical Values to Definitions

  1. Fairness: Justly balance the needs of the buyer with the interests of the seller.
  2. Respect: Avoid stereotyping; acknowledge the human dignity of all stakeholders.
  3. Transparency: Accepting responsibility for one's own communication.
  4. Citizenship: Protect the environment; give back to the community.

Product risks affecting customers can include safety hazards, privacy breaches, lack of honesty, and unfair competitive practices.

Ethical values, product risks, commercial information


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