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Information collected from marketing surveys is an example of ______ data.

APrimary
BExperimental
CSecondary
DObservational

The real value of marketing research is the ______, the information that can give a company a strong advantage over the competition.

ACustomer insight
BProduct testing
CCompetitive edge
DInternal data

The results of market research are used to identify the _______ for a product.

AConvenience sample
BCultural differences
CProbability sample
DTarget Marketing

What can you conclude is the reason why secondary data is desirable?

AIt includes survey information from consumers
BIt includes information not usually accessible to a company
CIt includes focus group data
DIt includes information that a company has in its databases

When starting to gather data, marketing researchers typically begin with

APrimary data
BSurvey data
CSecondary data
DFocus Group data

Observational research data is valuable because it allows companies to obtain information that people are often unwilling or unable to provide. Which of the following is not a limitation of observational research?

AFeeling, attitudes, and motives cannot be observed
BParticipants can be seen but not heard
CObservations are very difficult to interpret
DCertain private behaviors are unknown and cannot be observed

A company marketing team identifies a small group of consumers who fit the profile of the typical customer. The team observes, gathers survey information from, or hangs out these typical customers, to gain insight into how the customer make product choices in order to design a future, more rigorous study. The data collection method used in this example is

AObservational research
BFocus group research
CCase study research
DExploratory Research

The marketing team for a local bakery wishes to examine data they have collected over the year to see how the results vary between several categories. What form of analysis should be used?

ATabulation
BCross tabulation
CData mining
DAverage difference

A company wants to ensure that the data it has collected over the year is useful. Based on the characteristics of data, what is needed to make the results useful?

AInterpretation
BCollection
CTranslation
DTabulation

A company wants to determine what price consumers will pay for a new sandwich. At one store, the company charges $3.59. At another comparable store, the company charges $4.59. Sales are tracked at both locations for a one month period. The data collected in this example is ______ data.

AEthnographic
BQuantitative
CQualitative
DExploratory.

Verified Answer :

antonsandiego
  1. According to it's definition the answer is: Information collected from marketing surveys is an example of primary data. If I got it right, it's first-hand investigation.

    2. In my view correct answer is: The real value of marketing research is the A. Customer insight, the information that can give a company a strong advantage over the competition. Company creates customer insight's team which makes a research about customers' desires and trends.

    3. I'm definitely sure that this is the answer: The results of market research are used to identify the D. Target Marketing for a product. Market research helps the company to define target market. It directly links company and customer.

    4. I think that this is correct option: B. It includes information not usually accessible to a company. Secondary data is opposite to primary. You can find secondary data on forums or other sources.

    5. When starting to gather data, marketing researchers typically begin with C. Secondary data. Secondary research is the best way to define your target market as it includes information obtained from different online resources.

    6. According to the definition given above, I'd more likely to choose this option: D. Certain private behaviors are unknown and cannot be observed.

    7. As far as I remember, the data collection method used in this example is exploratory research. Exploratory research provides information for a problem that hasn't been studied before.

    8. I'm pretty sure that the answer is C. Data mining. Data mining is the process of analyzing and summarizing huge amount of data. Clustering is the most common way to make the analysis of any data base as simple as it possible.  

    9. I think that A. Interpretation is needed to make the results useful. Interpretation is the process which assigns meaning to every database component and then leads to certain conclusions.

    10. According to the information given above, the answer is: The data collected in this example is B. Quantitative data. Quantitative data is the set of numerical variables.

1. The correct answer is:

Option A. Primary data.

Through the conversations, field studies and researches the collected data by the researchers are used as primary data.

2. The correct answer is:

Option A. Customer insight.

Analysis and feedback on the consumers view on the commodity along with trends and demands the company have more leverage over the competition.

3. The correct answer is:

Option D. Target Marketing.

The primary connection between the client and the corporation makes the firm more profitable as they know the base target of their products.

4. The correct answer is:

Option B. It includes information not usually accessible to a company.

It is cost-effective as the primary data on the stocks and the users are already available so that person does not have to spend their time and sources on accumulating that data.

5. The correct answer is:

Option C. Secondary data

Several websites have data from the consumers and can be helpful for the marketing team as they already know about the target public. Therefore the market researchers start with the secondary data.

6. The correct answer is:

Option D. Certain private behaviours are unknown and cannot be observed.

The private or the contrary information from the people can be collected from observational researches. Consumers responses can be observed and known.

7. The correct answer is:

Option D. Exploratory Research

This type of analysis includes finding the query which is not well determined. It helps the business to solve goods and service-related problems.

8. The correct answer is:

Option C. Data mining.

Interpreting and summation of massive data are called data mining. Using this means profits can be increased, expenses can be limited and the consumer company connection can be gained.

9. The correct answer is:

Option A. Interpretation.

It makes the result useful and leads to a certain outcome and the decision can be beneficial.

10. The correct answer is:

Option B. Quantitative data.

Digital and the variable collections of data obtained is called quantitative data.

To learn more about data collection refer to the link:

https://brainly.com/question/24976213

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