1) Which advertising technique appeals to people's desire to be wealthy and glamorous?


A: glittering generalities


B: snob appeal


C: appeal to senses


D: simple folks


2) Which type of ad are you likely to see around July 4?


a: cartoons


b: cutting edge


c: testimonial


d: patriotic


3) Which type of ad would say, "Ninety percent of users saw an improvement with this product."?


a: omission


b: bandwagon


c: statistics


d: simple folks


4) What are glittering generalities?


a: They are statements that make people feel secure because others are using the product.


b: They are statements that give statistics about a product.


c: They are statements that are difficult to measure or prove.


d: They are statements about the product by an expert.


5) What information do advertisers want to know about consumers?


a: height, weight, and address


b: marital status and phone number


c: age, sex, income, and educational level


d: high school, email address, and sex


6) What is the data compiled from demographics used for?


a: It is used to lend credibility to a product.


b: It is used to generate statistics about a product.


c: It is used to determine buying habits of consumers.


d: It is used to make a product more appealing.


7) Based on demographics, which type of product would likely be advertised during the Super Bowl?


a: diapers


b: beer


c: denture cream


d: toys


8) Why do advertisers study demographics?


a: to figure out how much money to spend on ads


b: to figure out which celebrity to use in ads


c: to figure out how to make an impression


d: to figure out who is most likely to buy their product.