First of all, she needs to be alert of how big her client database actually is, and what it is that the clients are interested in learning or hearing about. If she wants to supply them with an online shop of sorts, then she should spend a bit more money to make sure things like security are updated and secured. Along with making sure it is accessible for all clients. However, if she wants to just talk to her customers and give her advice,without having to worry about spending so much money then she could search for a cheaper alternative. she can stick to something as simple as a social media account. In order to keep the site updated she also needs to be aware of her budget, and the costs of what things might be, as well as the maintenance of everything. She would have to put in the effort to update and keep people coming back, in order to earn money for whatever reason.
