In order for his speech to accomplish its purpose, Johnson essentially needed to

Aovercome the audiences values and mindset if they were not in line with the purpose of the speech.

Bmake the audience feel emotionally connected as well as guilty about what was being said.

Cdefine the exact problem and place blame on the offending parties so change could happen.

Dexpose the audience to the principles of democracy and present evidence of how these principles were not followed.