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R3Ialikimeqsterin R3Ialikimeqsterin
  • 23-01-2017
  • Mathematics
Answered

Heinz���s decision to sell soy sauce rather than ketchup in china reflects which of the company���s ���four as��� strategy to emerging global markets?

Verified Answer :

metchelle
metchelle metchelle
  • 01-02-2017

The Four As Strategy includes Applicability, Availability, Affinity and Affordability. In this case, Heinz's decision to sell soy sauce rather than ketchup in China reflects the company's Four As strategy to emerging global markets which is the APPLICABILITY. Hope this helps.

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