You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?
Your Answer:
D.) Testimonials
Explanation:
Advertisers have many strategies for persuading customers to buy their products and one of them is: Testimonials. This is the use of success stories from customers or celebrity endorsements to persuade you to buy their products.
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