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  1. Who does a retail company sell products to? A) Wholesalers B) Manufacturers C) End consumers D) Producers. 2. Staple goods and impulse goods are examples of which type of consumer good? A) Specialty B) Convenience. C) Unsought. D) Shopping. 3. An improvement that makes a product satisfy its purpose better is an improvement to the product's ____________ utility. A) Information B) Place C) Possession D) Form

Verified Answer :

1) Retail companies send to end consumers! So your local supermarket is also a retail company

2) Those would be convenience goods, as they are bought frequently and are usually easily available.

3) this would be form utility - since it satisfies its purpose better (if it had a better general useability, it could also be possession utility)
  1. I believe the answer is: c. end consumers

    Retail companies are part of the supply chains which sell the product directly to consumers rather than to another business. Retail company commonly consist of several chains and would spread into various different region in order to maximize their target market.

    2. I believe the answer is: B. Convenience

    Convenience goods refers to the type of goods that can be consumed frequently because they are easily accessible.
    Examples of convenience goods are: Pen, gums, newspaper, tobacco, mineral water, band aid, etc.

    3. I believe the answer is: D. form

    Form utility refers to the effort of increasing the consumers' attraction and satisfaction for a certain product by modifying their physical appearances. 
    Examples of form utilities are: Painting used cars with brand new paint, modifying gadgets with cartoon stickers as limited edition collectables, etc.




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