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is your consumer behavior influenced by advertising or the news? discuss one or two examples of media that have influenced your desires.

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hannah152

Consumer behavior is influenced by advertising/news, with both of these influences persuading consumers to buy a product or making the product appear to be more than it actually is, even leaving the consumer to feel they missed out if they don't go out and buy this new awesome product.
Two examples: a Wendy's( or any fast food advertisement) ad advertises the new 4 for 4, the consumer can get a burger, fries, chicken nuggets, and drink for only $4. Who wouldn't purchase this cheap, mouth watering deal?
Another example would be: A makeup advertisement or even hair products appeal to women consumers, the advertisement encourages the women to go buy this new product because their has never been anyother like it. This new beauty product can work miracles!!

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