A, Association. This persuasion technique tries to link a product,service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy,success, wealth, etc.
This is because association is the technique that links a product that a company is offering with another product already known and that the public had a positive experience when using it. This association can be made by associating the flavor of two products, sensation, design and productivity, among other characteristics.
