It \"is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it.\"—Nixon campaign consultant Roger Ailes, 1968. . The quote is in reference to the . . radio . . Internet . . television . . newspaper .
The answer is Television.
These words were said during the national debate of Kennedy
and Nixon in 1960 Presidential election. This era started the use of media in
electoral process. Kennedy appeared to be the winner of the electoral debate in
television while Nixon may have appeared to have won in the radio.