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An organization is ready to launch a new product. When working through its pricing strategy, the organization should set the price of the product

(1 point)

• at less than the price of the competition.

• higher than the price of the competition.

• at the price consumers are willing to pay.

• at the price that will allow retailers to offer a discount.

Verified Answer :

Hagrid

The right answer for the question that is being asked and shown above is that: "at the price consumers are willing to pay." An organization is ready to launch a new product. When working through its pricing strategy, the organization should set the price of the product at the price consumers are willing to pay.

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