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Which of the following is a true statement about a marketing plan?

(1 point)

• Once implemented, a marketing plan shouldn’t be changed.

• Changes to the marketing plan are acceptable, but only in the earliest stage.

• Changes to the marketing plan are acceptable as long as the plan hasn’t yet been implemented.

• Changes to the marketing plan are acceptable at any point in the process.

Verified Answer :

Changes to the marketing plan are acceptable, but only in the earliest stage.

Marketing plans:

Marketing plans should be refer to the business activities that are included for achieving the particular marketing objectives within a specified time period. Also, it should be acceptable when the changes are made but only at the starting period.

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