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A cluster analysis of the "toothpaste market" would probably show that:

Amost consumers are concerned about cost.
Bfactors such as taste, price, and "sex appeal" are not important.
Cdifferent market segments seek different product benefits.
Dmost consumers are mainly concerned about brightness of teeth. E. the broad product-market can be served effectively with one marketing mix.

Verified Answer :

Hagrid

The right answer for the question that is being asked and shown above is that: "d. most consumers are mainly concerned about brightness of teeth."  A cluster analysis of the "toothpaste market" would probably show that most consumers are mainly concerned about brightness of teeth.

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