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T8illmommyJus
T8illmommyJus T8illmommyJus
  • 02-06-2016
  • Business
Answered

• When creating value for a customer, why is product differentiation so important? •

Verified Answer :

meerkat18
meerkat18 meerkat18
  • 05-06-2016

Product differentiation is separating or
distinguishing a product from all others and making it more attractive to a
specific target market. The firm will have a competitive advantage over its
rivals. This will satisfy a specific type of customer requirements. This will
be an added value to customer because the product is packaged according to the
target market’s requirements. 

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