Answer:
B. They help you find unbiased information about the product’s actual performance.
Explanation:
Since the beginning of humanity, humans have been collecting and interpreting information to organize themselves into space and everyday actions. Planning, pondering and guiding are part of the routine.
Product evaluation systems are for the market as navigation systems are for transportation. In this sense, the compass is a good example. Prior to the use of this instrument, which identifies the north according to the earth's magnetic poles, traveling the seas was a great mystery that often ended in disaster.
External evaluations work in much the same way. They help managers identify the strengths and weaknesses of different areas of production and performance, allowing them to see where they are and where they want to go. Which brings us to a second point to consider when talking about evaluations: the context.
This is because it is not enough just to collect information from a compass: we have to have a map to interpret what this data means. The compass is, yes, fundamental, but suffers interference from local geographical conditions, for example.
It is only through good and extensive data analysis that good examples can be studied and product performances adapted to contexts.
