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Which of the following describes a process in which marketers present an accurate description of a new product to potential customers and ask if they find the idea appealing?

a.test marketing

b.competitive benchmarking

c.concept testing

d.prototype testing

Verified Answer :

The answer is c. concept testing

In concept testing, basically the marketers provided some sort of survey to potential customers in order to gauge their response about a potential new product that has not been presented to the market.

It usually used to give a last minute modification to the product just in case there's something that the company can do to improve the product's demand

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The statement is a description of C. Concept testing.

Further explanation

Testing concepts are processes or businesses that are predicted by using quantitative and qualitative methods to calculate customer responses to new products before being introduced to the market. Concept Testing helps us to test the success of new products. Concept Testing provides guidance for advertising, approaches, sales, images or graphics; Potential consumers are also involved in this process to get a basic idea for the product.

The Importance of Concept Testing

Concept Testing is the process of analyzing statistical procedures, reshaping and changing ideas regarding basic ideas for products. Before the product is introduced to the market, it will test the success of the product. This helps to develop a point that states product quality, position, and targeted audience. Those studies of reactions to products help us cover many things like likes, reasons to buy and many more things. This facilitates consumers to evaluate and they can also provide their input during the development process. Testing this concept is also known as a management tool to measure success. The concept testing method consists of 6 stages:

  • Defines the purpose of concept testing
  • Select a survey population
  • Choose a survey format
  • Communicating concepts
  • Measuring customer response
  • interpret the results.


Learn more

Testing the concept of https://brainly.com/question/5780930, https://brainly.com/question/8861586


Details

Class: High School

Subject: Bussines

Keyword: Concept testing.

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