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Initial step in the strategic marketing process is to begin planning by conducting a _______. business portfolio analysis. diversification analysis situation (SWOT) analysis market-product analysis and setting goals

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Initial
step in the strategic marketing process is to begin planning by conducting a (SWOT)
analysis. SWOT analysis, also called SWOT matrix, means the Strengths, Weaknesses,
Opportunities, and Threats that summarizes the evaluation of elements for a
project or business.

Answer:

it strategic planning.

Explanation:

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