Verified Answer :

preference, which means its what you wanted.

Answer:

Preference

Explanation:

If you chose to buy a red pair of shoes, rather than black pair, it can be said that this decision was based on personal taste as you prefer one color over another one. This decision was not based on income as it is not talking about price and it is not based on population because it is not talking about characteristics of a group like age and gender.

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