The firm is in a decreasing cost industry, and its prices are based upon strict marginal costs. The firm experiences a loss. In this case, for the firm to recover its fixed costs, it must use marginal cost as a floor for its prices, and: Question 4 options: a) ​try to take business away from competing modes and carriers. b) ​use the value of service to determine how high above marginal cost the price should be set. c) ​convince its customers to pay more for the services offered. d) ​ask the government to intervene so they can raise the minimum cost level.