A company considers factors including competition from other wearable brands, changes in consumer preferences, and the effectiveness of their marketing campaigns.
The data collected over the past six months is shown in the table below:
MonthMonthly Sales Data (units sold) Marketing Spend (in \$1,000s) Average Consumer Rating (out of 5)
January10,000 50 4.5
February8,500 45 4.3
March7,200 40 4.2
April6,500 35 4.1
May5,800 30 4.0
June5,200 25 3.8
Based on the table, answer the following:
- What is the impact of marketing campaigns on the average consumer ratings of the company's wearable fitness tracker?
- What marketing channels does the company use to promote its wearable fitness tracker?
- How many marketing campaigns has the company launched this year?
- How much does the company spend on each marketing campaign?
The data collected over the past six months is shown in the table below:
Month | Monthly Sales Data (units sold) | Marketing Spend (in \$1,000s) | Average Consumer Rating (out of 5) |
January | 10,000 | 50 | 4.5 |
February | 8,500 | 45 | 4.3 |
March | 7,200 | 40 | 4.2 |
April | 6,500 | 35 | 4.1 |
May | 5,800 | 30 | 4.0 |
June | 5,200 | 25 | 3.8 |