The promotion mix includes
1 advertising;
2 personal selling;
3 sales promotion; and
4 public relations.
What can go wrong if a consistent message is not communicated to targeted audiences across these various environments and platforms? Be sure to give an example with your response.
1 advertising;
2 personal selling;
3 sales promotion; and
4 public relations.
What can go wrong if a consistent message is not communicated to targeted audiences across these various environments and platforms? Be sure to give an example with your response.