It has always been Julia's dream to open a bakery, Julia's Goodies, and while she has experience raking all types of baked goods, she has always been known for her handdecorated cookies. So, rather than open a bakery that offers a wide variety of baked goods, Julia has decided to open a specialty cookie shop to cater to that market only. This is an example of:

a. Strategic marketing.
b. Market fragmentation.
c. Market repositioning.
d. Limited marketing.
e. Market segmentation.