This information comes from news articles, magazine articles, trade publications, research published by trade organizations, online databases (e.g., Lexis/Nexis), easily-affordable syndicated information (e.g., Mintel), etc.
a. Secondary research
b. Primary research
c. SWOT analysis data
d. Ethnographic research
a. Secondary research
b. Primary research
c. SWOT analysis data
d. Ethnographic research