Consider the following information in choosing among the four project

alternatives below (labeled A, B, C, and D). Each has been assessed according to four

criteria:

 Payoff potential

 Lack of risk

 Safety

 Competitive advantage

Project A is rated:

Payoff potential high

Lack of risk low

Safety high

Competitive advantage medium

Project B is rated:

Payoff potential low

Lack of risk medium

Safety medium

Competitive advantage medium