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  • 27-05-2024
  • Business
Answered

Inplaming an ad campaign, an advertising agency may ask an advertiser "Did you have a rough figure in mind concerning your _____ that is, the number of people or households that yourd tilke to see exposed to the chosen media at least once during the campaign?"
A. Cost per thousand
B. Geographic scope
C. Continuity
D. Reach

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