Before beginning the market segmentation process, a firm should first:
a. Forecast market share
b. Forecast market potential, market share and profitability
c. Identify bases for segmenting markets
d. Select target market segments
e. Forecast total market potential
a. Forecast market share
b. Forecast market potential, market share and profitability
c. Identify bases for segmenting markets
d. Select target market segments
e. Forecast total market potential