What two perspectives are essential in assessing a market segment’s attractiveness as a target?
a) Profitability and marketability
b) Profitability and strategic fit
c) Profitability and positioning
d) Strategic fit and marketability
e) Marketability and positioning
a) Profitability and marketability
b) Profitability and strategic fit
c) Profitability and positioning
d) Strategic fit and marketability
e) Marketability and positioning