How can marketers use sentiment analysis?
A) To obtain insight into the mix of features people want, and the product's strengths and weaknesses
B) To indicate perceptions of the company in terms of product quality, service quality, performance, and value
C) To systematically utilize reviews when making purchase decisions
D) A & B only
E) All of the above
A) To obtain insight into the mix of features people want, and the product's strengths and weaknesses
B) To indicate perceptions of the company in terms of product quality, service quality, performance, and value
C) To systematically utilize reviews when making purchase decisions
D) A & B only
E) All of the above